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Emirates expands 'tourist discounts' initiative for winter season

Emirates expands 'tourist discounts' initiative for winter season

Emirates is extending its popular My Emirates Pass programme to customers visiting Dubai this winter season.

The programme gives Emirates customers exclusive offers and discounts across the city by turning the Emirates boarding pass into an exclusive membership card.

Those flying to or through Dubai before March 31 can take advantage of a range of offers at some of Dubai's best known hotspots by simply showing their Emirates boarding pass and a valid form of identification, the airline said in a statement.

My Emirates Pass has also expanded the programme with more partners - customers can now enjoy special discounts at over 250 restaurants and hotel dining outlets in Dubai.

Exclusive offers are also available on a range of leisure activities including visits to championship golf courses, theme parks or spas across the city.

“This year, we’ve doubled the number of partners in the My Emirates Pass programme to give our customers more options and even better value on their visit,” said Mohammad Al Hashimi, vice president, Commercial Products Dubai, Emirates airline.

The expansion of the pass coincides with temperatures hovering between 20-25 degrees in the winter months in Dubai.

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